01 October, 2010

Buy it Now and Price Drop Auctions - what's the idea?



The buy it now auction is ideal for all bargain hunters who want a simple, cheap deal with no fuss and no competing with other bidders.

The ideal is simple:

  • A brand new ipad, wii, LCD TV is put up for auction just below the retail price
  • The price is then hidden
  • Bidders pay to see the price - if they like the price, they buy, if not they put the item back to auction
  • Every time the item goes back into the auction, the price falls
  • The next bidder sees a lower price... this keeps happening until someone buys
Amazingly, most electronic goods go for between 20% and 25% discount off the retail price - why the person before didn't buy, who knows, but works for me. No pressure, no competition, just great bargains.

Tips on playing price drop auctions
  • The longer an item has been on auction, the more people that have looked and the cheaper the price
  • Popular and  in demand products, such as the iPad and the new Kindle  go quickly - 15% discounts are more common. A Kindle may only be on auction for a couple of hours. Auctions for electronic goods, like TomTom SatNavs and LCD TVs, which are more mature - discounts are more 20%+, but the item may be on for a week or two.
  • Check out recently sold for prices on the auction site, and get a feel for the discounts by item. 

Interested and want to find out more? Here's a good simple guide to how it works for buy it now, reverse or price drop auctions. Want to jump straight in? Checkout flutteroo.com for some great products.

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